Founder and CEO of iDEAL Rent
Marta Daina is the Founder and CEO of iDEAL Rent, an innovative mobility sales enablement platform that allows companies to quickly and easily launch car subscriptions in white label. Marta has over 20 years of experience as digital marketer. She launched her career in New York where she helped startups and Fortune 500 companies develop strategic communications campaigns. She later returned to Europe, completed MBA at INSEAD and then served as Head of Online Marketing for Dell EMEA. Marta started her entrepreneurial journey in 2014, initially as Advisor and Board Member to several startups in Digital Automotive and InsurTech space and later as a Co-Founder of CarPlanner, a digital automotive platform that helps car manufacturers and fleet companies attract new customers.