Malcolm Ross is an entrepreneur, advisor, executive coach and management consultant whose specialties in mobile communications, strategy planning, scenario-thinking, auction strategist, bid preparation, due diligence, targeted marketing, corporate account sales, culture change, out-of-box thinking, moderation and motivation of meetings make him a sought-after partner by multiple businesses and start-ups world-wide. With over thirty-five years’ consulting experience, Malcolm’s dedication to helping the next generation is seen in his mentoring and advisory practices. Branching out from his Physics background, he soon found his niche in Mobile Communications, Business Strategy, and Management Consulting. At Arthur D. Little he was a founding member of its European Telecommunications practice and was Vice President over the Europe and Asia base of telecommunications clients for eight years. Since that time, he has held advisory/consulting roles at management consulting agencies and start-ups and launched his own company, StarterSmart which partners with organizations to maximize growth while minimizing initial capital and consequences of failure.